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Calo
Est. Max Revenue$100,000/mo
Onboarding Steps37
Following the rapid growth of "Cal AI," many AI calorie tracker apps have emerged, but this is one of the best-selling apps among them.
UX Highlights
The onboarding is longer than "Cal AI". At the end, there's a commitment extraction section where users answer Yes or No questions that spans about 7 screens. Yes/No binary choices are easier to select from and less likely to cause drop-offs compared to selecting from multiple options.
Monetization
A unique paywall titled "Design your trial with Calo" that lets users choose between a 7-day free trial or paying for one month. The free trial is selected by default, and the reminder before the trial ends is turned on. After the trial, it converts to an annual plan.
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