58 profitable mobile apps, broken down screen by screen — every onboarding step, paywall and monetization strategy, captured from the real apps.
Sports
A driving and gamification app. Track the places you drive and compete for territory on a map based on your routes. Enjoy the app by competing with other users on your drives and sharing them with friends.
Health & Fitness
An RPG game app with an interesting theme where you defeat enemies by doing push-ups. Recently, there has been a flood of apps using the strong hook of push-ups, and this is one of them. It's a pretty interesting combination and looks like it has potential to grow even further.
Health & Fitness
A rapidly growing gym app created by a 21-year-old college student and a friend that surpassed $240,000 in monthly revenue in just over a year. They first expanded in Spanish-speaking markets, then grew by targeting English-speaking regions. Their TikTok marketing strategy is exceptional.
Health & Fitness
A standard workout logging app. You can perform various exercises while watching instructional videos. It also features social functionality, allowing you to stay motivated and continue your fitness journey while competing with others.
Education
An app that transforms knowledge from books, articles, podcasts, videos, and more into bite-sized "Ideas" that take just tens of seconds to a few minutes to read. Perfect for an era where it's hard to concentrate on reading for long periods. Our tagline: "Replace doomscrolling with microlearning"
Health & Fitness
An app where you record your physical condition, mood, sleep, meals, medications, habits, and more to discover what's affecting your health. By accumulating data, you can uncover correlations and discover what works for what.
Lifestyle
A self-improvement app where you write daily diary entries and reflect on them with AI support. It's experiencing rapid growth driven by advertising. The app's UI/UX is excellent, and the amoeba-like character is adorable.
Sports
An app where you compete with friends on driving distance during road trips. It's unique in combining driving with social features. The viral appeal comes from a 3D map feature that displays your driving in real-time, which became a hit on short-form videos and drove rapid growth.
Education
An AI learning app that broke through $1 million MRR in 3 years. Upload documents or enter URLs, and it automatically generates notes, flashcards, and quizzes based on the content. A massive hit with students.
Education
An app that combines reading with English learning. Learn English while reading.
Lifestyle
A recently viral alarm app. Apparently inspired by Duolingo, it has excellent UI/UX. The chicken character is adorable.
Finance
An app that analyzes and provides advice through AI when users take photos of stock charts and other financial data and upload them. Using TikTok ads as the main marketing channel, it surpassed $56,000 in monthly revenue in just over a year after launch. Internally, it's a wrapper app that simply uses the GPT API, but it's a great example that shows how even a simple wrapper app can achieve rapid growth with the right concept and marketing strategy.
Food & Drink
An AI app that creates meal menus for you. There are many apps rapidly growing with this theme. You can incorporate menus that are buzzing on social media like Instagram.
Health & Fitness
An app for quitting drinking. There's a growing global trend of reducing alcohol consumption, and this app is experiencing rapid growth. Unlike individual developer projects, this app has secured funding and is expanding. Estimated monthly revenue is $400,000
Health & Fitness
An app with the concept of tracking gym workouts and competing with other users. It's growing by incorporating gamification into the gym experience and going viral through short-form videos.
Health & Fitness
A running record app based on the concept of competing with other users. Before app development, they went viral with short videos to gather users and successfully boosted at launch. They succeeded in selling the app for $100,000 in just 26 days.
Health & Fitness
A rapidly growing AI cooking planner app. It resonates with users who find it tedious to think about what to cook every day. The app suggests recipes based on your budget and food preferences, and creates shopping lists tailored to those suggestions.
Health & Fitness
An app to improve sleep quality. You can measure the duration of snoring while you sleep and analyze your sleep quality.
Lifestyle
Register your own clothes to create a digital closet, and have an AI stylist choose outfits for you on a daily basis.
Lifestyle
Take photos of your clothes to create a digital closet, and AI will suggest styles that suit you based on your body type and occasion. The app also features an AI function that rates your outfit combinations.
Health & Fitness
A "height growth app" created by a 20-year-old college student. It resonated with teenagers and became a massive hit. It went viral on TikTok and surpassed $150,000 in monthly revenue within 8 months.
Lifestyle
A self-improvement app for people who want to move forward in life with confidence. Similar apps include "Stella" and others like it.
Lifestyle
"AI Mentor" app created together with Mark Manson, a bestselling author who has written numerous self-help books. It grew significantly by leveraging Mark Manson's popularity. The app itself is a special "AI Mentor" that gets to know users deeply and provides personalized advice.
Health & Fitness
An app for tracking muscle training at the gym. It determines a personalized training plan based on the areas you want to develop, any injuries you may have, and the equipment available to you.
Health & Fitness
A tracking app for the trending weight loss drug GLP-1. While its approach differs from AI calorie tracking apps, both are rooted in the fundamental human desire to lose weight and improve appearance.
Health & Fitness
Following the rapid growth of "Cal AI," many AI calorie tracker apps have emerged, but this is one of the best-selling apps among them.
Lifestyle
A unique app that's been buzzing on TikTok and other platforms for its distinctive feature where an alarm won't stop until you complete a specific task. Similar types of apps include Erly.
Health & Fitness
An app created by a female influencer who had influence through self-improvement content. This case clearly demonstrates an era in which anyone with influence can generate extraordinary revenue through an app.
Health & Fitness
A peptide tracker app that's trending globally. Experiencing explosive growth.
Health & Fitness
An app created by Kelechi from Nigeria that grew to $10k in revenue within 2 weeks. The concept is a calorie calculation AI, and while it's a knockoff of the hit app "Cal AI," it features an adorable character as its motif and has excellent UI/UX.
Lifestyle
A blockbuster app that exceeded $50,000 in monthly revenue within 4 months of launch. It became a hit through its unique approach of setting alarms tied to specific tasks—users cannot stop the alarm in the morning unless they complete the task. What made it particularly unique and successful was the inclusion of pushups as a mandatory task within the challenges.
Lifestyle
An app that provides AI-powered advice to increase match rates on dating apps. It exceeded $2M ARR in just 6 months.
Health & Fitness
A monster app that exceeded $54,000 in monthly revenue just over a month after launch. Created by a 19-year-old. He mass-produced appearance improvement content and accounts on TikTok using AI, creating massive viral hits. Revenue peaked at $6,000 per day.
Education
An AI tool that achieved annual revenue of 1 billion yen in just 18 months. It's a student-focused tool that automatically generates transcripts, summaries, flashcards, quizzes, and mind maps simply by recording or importing lectures and YouTube videos.
Photo & Video
A rapidly growing AI app that went viral with a specific short-form video format and surpassed $300,000 monthly revenue in just 45 days. Having that viral, buzz-worthy nature of short-form videos built into the app itself is genuinely powerful.
Health & Fitness
An AI app that tracks viral weight loss drugs and similar products gaining massive buzz in the US. A monster app created by college students through vibe coding in just 2 weeks, which generated nearly 20 million yen in revenue within 3 months of launch.
Other
An astounding app created by a female university student that exceeded $250,000 in monthly revenue in just 8 months. A job search app where you can apply to company positions with a swipe-based UI like Tinder.
Lifestyle
An app created by a female college student that reached $150,000 in monthly revenue within 6 months. The viral design of short videos using referral codes is incredible.
Photo & Video
A disposable camera app that exceeded 5 million yen per month within 5 months of launch. The UI/UX is genius—truly amazing.
Education
Upload PDFs or images, and the AI will automatically create flashcards based on them for you to study. The app has surpassed $100,000 in monthly revenue.
Education
An app that's going viral all over TikTok and Instagram. Remarkably, just over a year after launch, it has already surpassed 1 billion total views. And its revenue has exceeded $500,000 per month (75 million yen). It's a language learning app with incredible polish and completion.
Travel
A social app created by a solo US engineer to solve the loneliness of solo travel. It grew to 1 million downloads and $100,000 in monthly revenue in less than a year.
Education
An app that keeps Bible study engaging by using cute character designs that never get old. It was created with an adorable sheep as its mascot, designed to rival Duolingo's cute green owl. The UI/UX is apparently quite inspired by Duolingo as well. Remarkably, it grew to generate $75,000 per month (11 million yen) in revenue in just two weeks.
Health & Fitness
An app that helps you lose weight while tracking GLP-1 drugs, which are wildly popular in America for naturally suppressing obesity. It's a massive hit that perfectly rides the wave of the times.
Health & Fitness
An app created by Evan Yadegari, 14-year-old brother of Zach Yadegari, founder of "Cal AI". It's a habit-building app that surpassed $13k per month in revenue. Seriously, both brothers are geniuses.
Social
An app that allows you to post anonymous question boxes to Instagram Stories. It was released by capitalizing on the timing when Instagram Stories added the ability to include links. It became #1 in 170 countries worldwide and surpassed 300 million cumulative downloads.
Health & Fitness
An app created to ban pornography, mimicking Alex's massively successful QUITTR. The onboarding is quite lengthy and appears to be an improvement based on QUITTR as the foundation. After all, app onboarding should definitely reference what's selling well.
Health & Fitness
An anti-pornography app launched by Alex, who was 19 years old at the time. It went viral on TikTok and surpassed monthly revenue of ¥37 million in just 5 months.
Health & Fitness
An app that tackled a niche theme within the habit-breaking category—quitting e-cigarettes—went viral on TikTok and achieved rapid growth. Founder Steven is a genius at scaling mobile apps.
Productivity
The founder started posting short videos with their face every day on Instagram from a position of zero influence, gradually building their authority. As a result, they accumulated over 180,000 followers and leveraged that influence to grow their app.
Lifestyle
A rapidly growing app that reached $3M ARR (450 million yen) in just one year. It became a massive hit with the concept of resetting habits in 66 days. The team accelerated initial growth through Instagram marketing and then scaled with paid advertising.
Lifestyle
It's just a wrapper app using an AI model API, but it exploded through niche themes and TikTok marketing. One video on TikTok recorded 18 million views.
Lifestyle
A blazing hot indie developer Jack's app that's experiencing explosive growth in both mobile and web platforms.
Productivity
The app has a strong theme of "You can't open SNS unless you do push-ups." It went viral on TikTok and experienced rapid growth. The founder's daily TikTok posts were the catalyst. Initially, they posted just the concept without an actual app.
Productivity
CVR exceeds an astounding 40%. A prime example of how longer onboarding experiences drive better results. Their short video marketing strategy is also remarkable. They're receiving a huge volume of positive reviews. The theme combining prayer to the divine with social media addiction is compelling.
Lifestyle
Sports
Health & Fitness
An app created by Zack Yadegari when he was just 17 years old that became a monster hit, surpassing 15 million yen in monthly revenue within 6 months. The onboarding is sophisticated with no wasted elements. It's a world-famous app that sells incredibly well. The TikTok marketing strategy is amazing.