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Puff Count
An app that tackled a niche theme within the habit-breaking category—quitting e-cigarettes—went viral on TikTok and achieved rapid growth. Founder Steven is a genius at scaling mobile apps.
UX Highlights
Classic onboarding approach. While explaining the dangers of e-cigarettes and the importance of quitting, we ask personalized questions to present a customized plan.
Monetization
Both the annual plan and weekly plan come with a 3-day free trial offer. The weekly plan at ¥1,500 is quite expensive.
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