Aya

UX Highlights

During onboarding, there are numerous open-ended questions rather than multiple-choice questions. In the final question, you must answer "What do you want to happen when you wake up tomorrow?" with at least 140 characters. This is one of the most tedious onboarding flows I've seen so far. However, because users spend considerable time writing and inputting their information as text, the CVR for users who complete onboarding should be quite high. The personalization process also takes quite a bit of time.