Lifestyle App Onboarding Examples
See how 14 profitable lifestyle apps onboard new users — every screen of the flow, plus the paywall and monetization strategy behind it.
Lightly
Lifestyle
A self-improvement app where you write daily diary entries and reflect on them with AI support. It's experiencing rapid growth driven by advertising. The app's UI/UX is excellent, and the amoeba-like character is adorable.
26 screensEst. Max Revenue: {"amount":70000,"currency":"USD"}
Clucky
Lifestyle
A recently viral alarm app. Apparently inspired by Duolingo, it has excellent UI/UX. The chicken character is adorable.
31 screens
Fits
Lifestyle
Register your own clothes to create a digital closet, and have an AI stylist choose outfits for you on a daily basis.
24 screensEst. Max Revenue: {"amount":44000,"currency":"USD"}
Dressly
Lifestyle
Take photos of your clothes to create a digital closet, and AI will suggest styles that suit you based on your body type and occasion. The app also features an AI function that rates your outfit combinations.
35 screensEst. Max Revenue: {"amount":80000,"currency":"USD"}
Aya
Lifestyle
A self-improvement app for people who want to move forward in life with confidence. Similar apps include "Stella" and others like it.
38 screensEst. Max Revenue: {"amount":44000,"currency":"USD"}
Purpose
Lifestyle
"AI Mentor" app created together with Mark Manson, a bestselling author who has written numerous self-help books. It grew significantly by leveraging Mark Manson's popularity. The app itself is a special "AI Mentor" that gets to know users deeply and provides personalized advice.
41 screensEst. Max Revenue: {"amount":62000,"currency":"USD"}
Wayk
Lifestyle
A unique app that's been buzzing on TikTok and other platforms for its distinctive feature where an alarm won't stop until you complete a specific task. Similar types of apps include Erly.
43 screensEst. Max Revenue: {"amount":200000,"currency":"USD"}
Erly
Lifestyle
A blockbuster app that exceeded $50,000 in monthly revenue within 4 months of launch. It became a hit through its unique approach of setting alarms tied to specific tasks—users cannot stop the alarm in the morning unless they complete the task. What made it particularly unique and successful was the inclusion of pushups as a mandatory task within the challenges.
41 screensEst. Max Revenue: {"amount":50000,"currency":"USD"}
Sway AI
Lifestyle
An app that provides AI-powered advice to increase match rates on dating apps. It exceeded $2M ARR in just 6 months.
33 screensEst. Max Revenue: {"amount":160000,"currency":"USD"}
Glam Up
Lifestyle
An app created by a female college student that reached $150,000 in monthly revenue within 6 months. The viral design of short videos using referral codes is incredible.
26 screensEst. Max Revenue: {"amount":150000,"currency":"USD"}
Life Reset
Lifestyle
A rapidly growing app that reached $3M ARR (450 million yen) in just one year. It became a massive hit with the concept of resetting habits in 66 days. The team accelerated initial growth through Instagram marketing and then scaled with paid advertising.
63 screensEst. Max Revenue: {"amount":170000,"currency":"USD"}
Catchr
Lifestyle
It's just a wrapper app using an AI model API, but it exploded through niche themes and TikTok marketing. One video on TikTok recorded 18 million views.
19 screensEst. Max Revenue: {"amount":40000,"currency":"USD"}
Lovelee
Lifestyle
A blazing hot indie developer Jack's app that's experiencing explosive growth in both mobile and web platforms.
15 screensEst. Max Revenue: {"amount":5000,"currency":"USD"}
GlowUp
Lifestyle
28 screensEst. Max Revenue: {"amount":15000,"currency":"USD"}