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Life Reset
A rapidly growing app that reached $3M ARR (450 million yen) in just one year. It became a massive hit with the concept of resetting habits in 66 days. The team accelerated initial growth through Instagram marketing and then scaled with paid advertising.
UX Highlights
Onboarding is way too long. Since this is a habit app, it's heavily personalized and requires a lot of commitment upfront.
Monetization
If you cancel payment, a 40% OFF plan will be presented under the name of "New Year Offer"
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