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Lively
Est. Max Revenue$650,000/mo
Onboarding Steps29
A cycle-syncing app that suggests food, exercise and self-care every day based on the phase of your menstrual cycle. Released in 2023, with 54K ratings. It also lets you share your cycle and mood with a partner.
UX Highlights
Onboarding is about 35 screens. It opens with a photo collage and "trusted by over 4 million women," then mixes in a doctor's recommendation and feature intros. Users pick a goal ranging from conceiving and pregnancy to postpartum and menopause, and answer questions about their last period, cycle length and birth control. After the analysis loading, it shows one screen with today's phase and suggested activities before the paywall.
Monetization
Two options, a yearly plan with a 7-day free trial and a monthly plan, with yearly selected by default. Before the paywall it inserts a "try Lively for free" screen and a reminder-promise screen, and it shows a trial timeline (today, day 5, day 7) before purchase.
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