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Micron
Est. Max Revenue$60,000/mo
Onboarding Steps37
A popular AI calorie-tracking app localized for France. It grew first in France and is now expanding into other countries. Taking an app theme that sells well in the US and localizing it for another country is a pretty solid strategy.
UX Highlights
The onboarding is about 37 screens. It follows a standard structure: first showing social proof (4.2 million meals analyzed, 210,000 users) and feature highlights, then moving into questions. There's a playful touch where entering your height shows a celebrity of the same height, such as "Same height as Lionel Messi." It boosts motivation with target weight → pace selection → a predicted goal-date graph, plus a with/without Micron comparison graph, and after a plan-building loading screen, it presents calorie and protein targets one screen at a time. Toward the end come Apple Health integration, reminder setup, a review screen, and Sign in with Apple.
Monetization
A hard paywall with a 3-day free trial. Offers two options — an annual plan or a monthly plan — and pushes the annual plan. The CTA and the "No payment required now" note emphasize that you can start for free.
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