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NGL
FounderHunter Isaacson
Onboarding Steps19
An app that allows you to post anonymous question boxes to Instagram Stories. It was released by capitalizing on the timing when Instagram Stories added the ability to include links. It became #1 in 170 countries worldwide and surpassed 300 million cumulative downloads.
UX Highlights
We keep the UI simple and don't have lengthy onboarding. Our goal is to make the product intuitive to use right from the start. We provide clear guidance on how easily you can share links to other social media platforms like Instagram.
Monetization
While not a hard paywall, it's packed with elements that make users want to pay. To see hints about who sent messages from anonymous users, you need to unlock that feature. It costs 800 yen per week. As a result, this major app has earned over 10 billion yen cumulatively.
