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prayer lock
CVR exceeds an astounding 40%. A prime example of how longer onboarding experiences drive better results. Their short video marketing strategy is also remarkable. They're receiving a huge volume of positive reviews. The theme combining prayer to the divine with social media addiction is compelling.
UX Highlights
An excessive amount of aggressive screens. It's hard to even reach the paywall. Along the way, lengthy text appears slowly like an RPG opening sequence. You're asked to provide a handwritten signature, which strengthens the sense of commitment.
Monetization
When you try to check out and cancel, you get a discount offer, and when you try to delete the app, you get an even bigger discount offer.
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