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Pushscroll
The app has a strong theme of "You can't open SNS unless you do push-ups." It went viral on TikTok and experienced rapid growth. The founder's daily TikTok posts were the catalyst. Initially, they posted just the concept without an actual app.
UX Highlights
There is a section in the onboarding where we actually track the user performing push-ups.
Monetization
Attempting to cancel payment triggers a discount offer
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