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Stella
An app created by a female influencer who had influence through self-improvement content. This case clearly demonstrates an era in which anyone with influence can generate extraordinary revenue through an app.
UX Highlights
The questions within the onboarding process include multiple-choice options, but many require free-form text input. Depending on the text users enter, the content of the subsequent messaging changes, creating a strong sense of personalization. Since it's free-form input, it demands considerable commitment from users.
Monetization
Only weekly plan with 1-week free trial available. The structure uses urgency—claiming the information you've entered will disappear in 3 hours—to drive conversions. This should have a significantly high conversion rate.
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