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Unchained
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Popular apps in Health & Fitness
An app that helps Christians quit porn and overcome lust through faith. It combines daily reflections, Bible verses, accountability and an AI companion. Its positioning pairs the sensitive niche of porn addiction with faith. Released in February 2025.
The onboarding runs about 50 screens. It starts with 12 questions with a progress bar, asking about frequency, the age they first came across porn, denomination and their relationship with faith. After a name input, a "32% Calculating" analysis animation leads into a "YOURS 44% / AVERAGE 13%" comparison graph that confronts the user with their dependence. Users then pick their symptoms, and five cards such as "Porn is a drug" and "It disconnects you from God" raise the stakes before "But you CAN break free" flips the tone to hope. After choosing goals, users make five pledges, each with a Bible verse, by pressing and holding "Press & Hold to Commit", building a strong commitment experience before the paywall. The flow ends with a custom plan showing a target quit date (Jan 3, 2027).
A hard paywall with no free trial. Three plans: weekly, quarterly and monthly. The quarterly plan is labeled "Best offer" and selected by default, while the weekly plan carries a "Popular" badge. A "Special offer (87% off)" banner is shown prominently above the CTA, and "Cancel anytime · No commitment" is used to reduce hesitation. The paywall is followed by a letter-style screen from the team saying "Most apps would flash a 50% discount right now. We won't.", declining to offer a further discount and nudging the user to buy at the same terms.
