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Erly
A blockbuster app that exceeded $50,000 in monthly revenue within 4 months of launch. It became a hit through its unique approach of setting alarms tied to specific tasks—users cannot stop the alarm in the morning unless they complete the task. What made it particularly unique and successful was the inclusion of pushups as a mandatory task within the challenges.
UX Highlights
The onboarding is quite lengthy. It extracts user commitment by asking numerous questions and requesting signatures. The tone of voice and UI are very similar to the hit app "Cal AI."
Monetization
The pricing isn't that high. Since this isn't an app that uses generative AI heavily, costs shouldn't be too significant. It pushes annual billing, and when you try to cancel the paywall, a 33% OFF offer is displayed.
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