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Sway AI
An app that provides AI-powered advice to increase match rates on dating apps. It exceeded $2M ARR in just 6 months.
UX Highlights
After completing the lengthy onboarding, a paywall appears, but it can be dismissed for now. Then, after logging in and navigating to the app, when you try to get advice from the AI, another paywall is displayed.
Monetization
Annual plan is set as the default selection, promoting the yearly option. No free trial is offered.
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