Ads Cal AI runs on Meta (Facebook / Instagram) and the App Store. Open a Meta card to see the ad copy and why it likely works.
Meta (Facebook / Instagram)
Active ads
~920#4 of 43 apps on Onbo Hub
FewerMore (up to ~6,000)
As of Oct 23, 2026 · Meta Ad Library · This is the number of ads, not ad spend.
Ad Strategy
Mostly aimed at the US. The copy is narrowed to two or three versions of "AI counts your calories from just a photo," with a large rotating set of 10–30 second vertical videos. Every one shows the moment a food photo turns into calories.
Long-running ads
Running 30+ days. The longer an ad runs, the more likely it works.
Recently launched ads
Running for under 30 days, so it's too early to tell if they work.
Apple Ads (App Store)
Countries where ads ran (EU)
21 countriesof 25 in the EU
- BE
- BG
- CY
- CZ
- DE
- DK
- EE
- ES
- FI
- GR
- HR
- HU
- IE
- LU
- LV
- NL
- PL
- RO
- SE
- SI
- SK
Last shown Oct 19, 2026 · 565 ad records in the last 90 days (counted per country and format)
How the ad looks
Cal AI - Calorie Tracker
Food & Macro Counter
Ad
Apple only publishes ads shown in the EU, so US and Japan ads, keywords and spend aren't included. Source: Apple Ad Repository
Cal AI
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