Ads Calo runs on Meta (Facebook / Instagram) and the App Store. Open a Meta card to see the ad copy and why it likely works.

Meta (Facebook / Instagram)

Active ads

~1,500#3 of 43 apps on Onbo Hub

See all in Ad Library

FewerMore (up to ~6,000)

As of Oct 23, 2026 · Meta Ad Library · This is the number of ads, not ad spend.

Ad Strategy

Runs a large volume of ads in Spanish, Portuguese and Italian, some since November 2025. ~30-second videos showing a meal photo turning into calories are produced separately for each language.

Long-running ads

Running 30+ days. The longer an ad runs, the more likely it works.

Active

Active

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Apple Ads (App Store)

Countries where ads ran (EU)

13 countriesof 25 in the EU

View in Apple's Ad Repository

Last shown Oct 19, 2026 · 133 ad records in the last 90 days (counted per country and format)

How the ad looks

Apple only publishes ads shown in the EU, so US and Japan ads, keywords and spend aren't included. Source: Apple Ad Repository

Calo

Health & Fitness

Est. Max Revenue$100,000/mo

Onboarding Steps37

Meta Ads~1,500 active

Apple Ads13 EU countries

App Store Google Play

Following the rapid growth of "Cal AI," many AI calorie tracker apps have emerged, but this is one of the best-selling apps among them.

UX Highlights

The onboarding is longer than "Cal AI". At the end, there's a commitment extraction section where users answer Yes or No questions that spans about 7 screens. Yes/No binary choices are easier to select from and less likely to cause drop-offs compared to selecting from multiple options.

Monetization

A unique paywall titled "Design your trial with Calo" that lets users choose between a 7-day free trial or paying for one month. The free trial is selected by default, and the reminder before the trial ends is turned on. After the trial, it converts to an annual plan.