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Halo AI
FounderDillion Verma
Est. Max Revenue$300,000/mo
Onboarding Steps16
Meta AdsNone
Apple AdsNone in the EU
Read the Deep Dive
Our newsletter's breakdown of the founder story and why it worked
A rapidly growing AI app that went viral with a specific short-form video format and surpassed $300,000 monthly revenue in just 45 days. Having that viral, buzz-worthy nature of short-form videos built into the app itself is genuinely powerful.
UX Highlights
It's a hard paywall with a trial period, but the design is insidious in that it appears to be free to use at first glance. A paywall is shown initially, and when you skip it, you transition to a normal app usage UI. However, when you try to edit an image in a specific format, the paywall appears again. Ultimately, you can't use the feature without paying for the paywall subscription.
Monetization
We only offer a weekly plan. This is because there are almost no use cases for long-term usage, and almost all customers want to try it out on a short-term basis.
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