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Workout for woman
Est. Max Revenue$200,000/mo
Onboarding Steps59
A workout app for women from 7M, the maker of "7 Minute Workout." Released in 2014, it stands out in a crowded genre by focusing on women.
UX Highlights
Onboarding is very long at about 55 screens, but divider screens split it into four parts so it feels shorter. Users pick body types from photos and repeatedly see a predicted goal-date graph, which makes the goal concrete.
Monetization
Pushes the annual plan with a 1-week free trial, shown as 83% off the monthly price. Closing it shows an 87% off offer, and closing that lets users into the app.
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