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Workout for woman
Est. Max Revenue$200,000/mo
Onboarding Steps59
A women-focused workout app from 7M, the company known for "7 Minute Workout." A long-running app first released in 2014, it provides personalized training plans you can do at home or at the gym. By focusing specifically on women, it has carved out a strong position in the crowded workout category.
UX Highlights
The onboarding is extremely long at around 55 screens. It is split into chapters — "PART 1 GOAL," "PART 2 ABOUT YOU," "PART 3 FITNESS ANALYSIS," and "PART 4 PERSONALIZED PLAN" — with divider screens in between, which keeps it from feeling as long as it is. Many screens help users picture their goal concretely, such as choosing their current and dream body type from photos and repeatedly showing a graph predicting when they will reach their target weight. The later part features Yes/No statement questions and full-screen photos asking "Do you wanna lose weight?" or "Do you wanna be attractive?"
Monetization
Pushes the annual plan with a 1-week free trial, presented as 83% OFF compared to the monthly plan. Before the paywall, it shows a feature overview and a Free vs Premium comparison screen, followed by a gift-style popup announcing an "83% OFF newcomer offer." Closing it with ✕ reveals a Limited Offer at 87% OFF, and closing that too lets you use the app for free — a soft paywall.
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