Ads Life Reset runs on Meta (Facebook / Instagram) and the App Store. Open a Meta card to see the ad copy and why it likely works.
Meta (Facebook / Instagram)
Active ads
~430#9 of 43 apps on Onbo Hub
FewerMore (up to ~6,000)
As of Oct 23, 2026 · Meta Ad Library · This is the number of ads, not ad spend.
Ad Strategy
Runs in English, Japanese and Traditional Chinese. Built around "turn self-improvement into an RPG," with image ads borrowing from the anime Solo Leveling and ~20-second videos of the quests, stats and achievements screens.
Long-running ads
Running 30+ days. The longer an ad runs, the more likely it works.
Recently launched ads
Running for under 30 days, so it's too early to tell if they work.
Apple Ads (App Store)
Countries where ads ran (EU)
10 countriesof 25 in the EU
- AT
- BE
- DE
- ES
- FR
- IT
- NL
- PL
- PT
- SE
Last shown Oct 19, 2026 · 101 ad records in the last 90 days (counted per country and format)
How the ad looks
Life Reset: 66 Day Habit
Gamified Habit Tracker
Ad
Life Reset: 66-Tage-Gewohnheit
Gewohnheiten & Streaks Tracker
Ad
Apple only publishes ads shown in the EU, so US and Japan ads, keywords and spend aren't included. Source: Apple Ad Repository
Life Reset
FounderDesmond
Est. Max Revenue$170,000/mo
Onboarding Steps63
Meta Ads~430 active
Apple Ads10 EU countries
A rapidly growing app that reached $3M ARR (450 million yen) in just one year. It became a massive hit with the concept of resetting habits in 66 days. The team accelerated initial growth through Instagram marketing and then scaled with paid advertising.
UX Highlights
Onboarding is way too long. Since this is a habit app, it's heavily personalized and requires a lot of commitment upfront.
Monetization
If you cancel payment, a 40% OFF plan will be presented under the name of "New Year Offer"
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