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Lightly
Est. Max Revenue$70,000/mo
Onboarding Steps26
Meta Ads~190 active
Apple Ads23 EU countries
A self-improvement app where you write daily diary entries and reflect on them with AI support. It's experiencing rapid growth driven by advertising. The app's UI/UX is excellent, and the amoeba-like character is adorable.
UX Highlights
First appeal to the value of the app and ask for a review, then move into the question flow. Once the questions are complete, display personalized results followed by a paywall.
Monetization
The paywall offers annual and monthly plans. The app can be used without payment. After bypassing the paywall, users are asked where they found out about the app. Some features are available for free, but full functionality requires payment. There is no trial period.
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