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Symmetry
A rapidly growing gym app created by a 21-year-old college student and a friend that surpassed $240,000 in monthly revenue in just over a year. They first expanded in Spanish-speaking markets, then grew by targeting English-speaking regions. Their TikTok marketing strategy is exceptional.
UX Highlights
The onboarding consists of 41 screens, which is relatively lengthy, but packed with important elements. Personal questions are followed by Statement questions that can be answered with Yes/No. After that, screens are presented to help users recognize their own challenges. Toward the end, there's a commitment screen where users place their thumb, which is said to increase retention rates.
Monetization
This is a soft paywall disguised as a hard paywall. When you tap the ✕ button, a One Time Offer appears with a countdown timer. If you tap ✕ again, a free trial offer is displayed. If you cancel that as well, you can use the app for free after logging in.
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